Meaningful business sophistication for online entrepreneurs


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  • Make better business decisions
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In a nutshell, you'll learn to make better business decisions.
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ABOUT

This is not your typical online business site. Far from it.

You will not find any content on how to use social media, how to build backlinks or how to do SEO from this site. Never.

What you will find is solid evergreen business advice. Stuff that real businesses use. Stuff that works for you too.

Stuff about business models. Business research that actually matters. Positioning. Crafting offers. Creating your own products. That kind of stuff.

If all that sounds interesting, why don't you put your primary email address to the subscription box you see on this page? Hint: it's next to the Giant Nut.

Who am I? My name is Joona Tuunanen and you can see my face over there on the left (<---). I am from Finland and thus write and speak English in a charming(?) foreign way.

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What business are you really in? (The 4 types online business models)

When you started building your online business, did you realize what your business model is like? Did you spend time thinking what is the impact it has on the way you run your business? Because, make no mistake, your online business model has a big impact. Thus the decision should not be made haphazardly. Basically [...]

WTF is SWOT and why it matters to online entrepreneurs?

You spend a lot of time on your online business. Creating content, promoting it, building relationships. But have you ever done any strategic planning or analysis regarding your business? Most likely no. Now, “strategic planning and analysis” sounds fancy and that term can also scare you. You might ask, is it even necessary? The answer [...]

3 Elements of a viable business idea

I have failed miserably several times with my online “businesses”. Most likely you have done it too. At the time, I didn’t know why I was failing. Why people were not coming to my site and not buying anything from me. I was sure that I was creating good and valuable content. I also promoted [...]

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